Quantitative
Video Ad
Quantitative results on video ads can be obtained in a single session of 20 people or multiple segments can be tested with 45 people. Aggregate results are presented in real time.
Live Events
Up to 45 people can be tested in live events with aggregate results being generated in real time. Since quantitative sample size is typically 20 people, multiple segments can be tested simultaneously. Perfect for ad testing in large sporting events like the Super Bowl or World Cup.
Long Form Content
Quantitative results on TV pilots, feature length movies, athletic events, or other long content can be obtained in a single session of 20 people or multiple segments can be tested with 45 people. Aggregate results are presented in real time. Analysis of the response to characters, scenes and other details can be easily generated via event marks.
Qualitative
FOCUS GROUP
Focus group participants can be monitored in real time, both on an individual and aggregate basis. It is possible to determine how engaged the group is in real time and whether individuals are “tuning out” or engaging – even if they display no outward signs. Common stimuli (e.g., products, advertising, media, etc.) can be evaluated. Responses to stimuli can be aggregated across multiple groups to achieve quantitative sample sizes (~20 people) through event marks.
PRODUCT TESTING
Participants can be exposed to products individually or in groups while NeuroLynQ records a video and the aggregate reactions of the group in real time. Sensory responses (e.g., scent, taste, and feel) can be analyzed so long as participant interactions are synchronized. Once the exposure is complete, a traditional qualitative focus group can be run. Biometric results from stimuli can be used to inform the discussion and even shared with participants. Multiple groups can be aggregated to achieve quantitative samples (~20 people) through event marks.
AD TESTING
Participants can be exposed to video or still images individually or in groups while NeuroLynQ records a video and the aggregate reactions of the group in real time. Once the exposure is complete, a traditional qualitative focus group can be run. Biometric results from stimuli can be overlaid on the original content to provide a high-quality deliverable and even shared with participants within the same session. Multiple groups can be aggregated to achieve quantitative samples (~20 people) through event marks.
CONCEPT TESTING
Participants can be exposed to concepts including photos, text, and even physical items, individually or in groups, while NeuroLynQ records a video and the aggregate reactions of the group in real time. Once the exposure is complete, a traditional qualitative focus group can be run. Biometric results from stimuli can be reviewed and even shared with participants within the same session. Multiple groups can be aggregated to achieve quantitative samples (~20 people) through event marks.
MOCK JURY TRIALS
Mock jury participants can be monitored in real time, both on an individual and aggregate basis. It is possible to determine how engaged the group is in real time and whether individuals are “tuning out” or engaging – even if they display no outward signs. Identifying which arguments, exhibits, etc. generate responses with the jury can be done continuously – both on a group and individual basis.
Mobile
ethnography
Layer neuromarketing seamlessly into almost any type of ethnographic research. Provides recording of nonconscious responses overlaid on a video of what the participant saw or did. Allows ethnographic interviews based on the video and nonconscious responses so that the participant is not interrupted while they are performing their tasks. Having a video record allows for accurate timing of events. Results can be aggregated across participants through event marks.
shopper
Participants can go into a store completely unattended to shop naturally while NeuroLynQ captures what they are looking at and their nonconscious responses. An ethnographic interview can be conducted immediately after the session based on the video and the nonconscious responses. Having a video record allows for accurate timing of events (e.g., time in aisle). Results can be aggregated across participants through event marks.
car clinics
Participants can interact with cars naturally while NeuroLynQ captures what they are looking at and their nonconscious responses. An ethnographic interview can be conducted immediately after the session based on the video and the nonconscious responses. Having a video record allows for accurate timing of events (e.g., time spent looking at certain features). Results can be aggregated across participants through event marks.
outdoor advertising
Participants walk freely while NeuroLynQ captures what they are looking at and their nonconscious responses. An ethnographic interview can be conducted immediately after the session based on the video and the nonconscious responses. Having a video record allows for accurate timing of events (e.g., time spent looking at a billboard). Results can be aggregated across participants through event marks