Click on the videos below to explore the technology and science behind NeuroLynQ
NeuroLynQ Setup & Data Capture
NeuroLynQ Advanced Software Features
How the Mind Works
A brief introduction to the implications of neuroscience for market research using Kahneman’s System 1/System 2 framework.
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What Biometrics Measure
A description of the types of System 1 processing that can be understood with biometrics
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NeuroLynQ Metrics
An explanation on how the metrics used by NeuroLynQ are calculated.
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NeuroLynQ Validity and Repeatability
Results of a series of studies looking at the validity and reliability of NeuroLynQ metrics.
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The Biometric Advantage
Discussion of the advantages of biometrics and why Shimmer believes that they will become the dominant neuromarketing technology.