A flexible platform for understanding the emotional response of an individual or group in real-time

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NeuroMarketing made easy with real time metrics

Look back at how NeuroLynQ Measured Voter Reactions to the US Presidential Debate 2020

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NeuroLynQ is revolutionizing Neuromarketing by making it easy and practical.

Artboard Copy 93icons.png — Easy To Use

Aggregate metrics are based on the % of the audience who are responding. Aggregating and segmenting the results is easy

Artboard Copy 94icons.png — Cost Effective

Typically costs less than a single study from a full-service Neuromarketing firm. NeuroLynQ by Shimmer also offers rental and service options

Artboard Copy 95icons.png — Fast

Analysis can be carried out in real-time. A video with a trace is available immediately upon completion of data collection

Artboard Copy 96icons.png — Flexible

NeuroLynQ can be used for a quick real-time read on audience response or to collect the highest quality raw data at higher rates

Applications

Monitor emotional response as the participant moves. A point of view camera records everything the participant sees and their responses are overlaid on the video. Great for biometrically informed ethnography.

✔ Shopper
✔ In-Home
✔ Car Clinics
✔ Outdoor

Monitor individual and aggregate responses of a group of participants in real-time. A simple status screen tells you who is responding and who isn’t. Sessions can be aggregated to build a quantitative sample size.

✔ Focus Groups
✔ Product Testing
✔ Mock Jury Trials
✔ Ad Testing

Obtain a sample of 30-45 people in a single session with results provided in real-time. Summary metrics for stimuli are available immediately after the session. Sessions can be aggregated for segment analysis.

✔ Video Ad Testing
✔ Pilot Testing
✔ Movie Screening
✔ Still Images

More Details

Videos

This video outlines the main unique features the NeuroLynQ software has to offer. The main dashboard collecting data from up to 45 persons, using event markers, aggregating data from multiple data collection sessions and the video assistant feature are explained.

This video gives a brief introduction into setting up the NeuroLynQ system to begin collecting data. We introduce the hardware required and configure the NeuroLynQ software to begin collecting data. This video is a precursor to the NeuroLynQ Software Advanced Features video which will go into much greater depth explaining the unique features of NeuroLynQ.

Featured Case Study

Audience Reactions to key Brexit Politicians

**Foreign leaders generate highest emotional engagement**

Shimmer Research and Bellwether Citizen Response teamed up using NeuroLynQ to tap into voters’ deepest sentiments on Brexit. An audience of 30 persons were exposed to 11 different Brexit figures discussing various issues related to Brexit. NeuroLynQ captured GSR and ECG data to measure the audience's emotional reactions to each figure.
The findings give great insight into how positive and negative framing of messages can impact emotional responses in a political sphere.

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NEUROLYNQ TECHNOLOGY

Bodyworn+hand+-+joes+edit@2x.jpg — TURNKEY SYSTEM INCLUDES EVERYTHING YOU NEED

No matter what package you choose for your application, The NeuroLynQ system includes everything you need to get started. Choose options from 1 to 45+ sensors measuring Galvanic Skin Response and ECG Heart Rate along with a powerful laptop preloaded with the NeuroLynQ Software that is packed with many unique features:
- Live response window showing realtime feedback
- Video Playback of data and video stimuli as it happened
- Biometric trace overlaid on stimuli video
- Add Event Markers to highlight moments of interest

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Our Clients

“Shimmer and it’s NeuroLynQ platform has been a great partnership for NeuroSpot – bringing some game changing insights that have made a real difference to our clients. Easy to use, reliable and flexible to a range of different questions. Best thing is the support we’ve received from the team at Shimmer, to ensure we get the most from their technology”

Cole Armstrong - Managing Director, NeuroSpot

Latest News & Updates

Featured

Neuromarketing World Forum: March 20-21, 2024

Shimmer is excited to exhibit our NeuroLynQ platform at Neuromarketing World Forum 2024 taking place in Los Angeles from March 20-21.

Visit us at the forum and see NeuroLynQ in live action.

NeuroLynQ Study Featured in 2023 Neuromarketing Yearbook

A study undertaken by Shimmer Research and Harvard University, School of Public Health using Shimmer’s NeuroLynQ biometric platform has been featured in the NMSBA 2023 Neuromarketing Yearbook.

Shimmer Releases a new starter Essentials Kit Package, making integrating Neuromarketing tools more accessible when introducing Neuromarketing techniques

To coincide with our attendance at the in person return of the 2022 Neuromarketing World Forum, Shimmer is excited to announce the release of a new NeuroLynQ package, the Essentials Kit.

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