Media Coverage of NeuroLynQ in US Presidential Debates

Shimmer recently partnered with Schlesinger Group, IVP Research Labs and HCD Research to study voters’ responses to both US Presidential Debates. Shimmers NeuroLynQ sensors were worn by the voters to track their second-by-second psychophysiological response to the debate - live and in real-time, pinpointing the most noteworthy moments. As you can imagine such a hot topic mixed with neuroscience generated plenty of interest. Below is a selection of the media coverage.

NBC Philadelphia

Voters Give Neurological Impressions of Trump, Biden

Researchers in Philadelphia performed neurological analyses on voters as they watched the final debate between President Donald Trump and former Vice President Joe Biden. NBC10 reporter Drew Smith talked to voters and researchers about the purpose of the study.

The Spokesman-Review 

WSU research: Trump voters reacted more strongly to debate attacks, according to their sweat

Supporters of President Donald Trump who took part in a scientific study while watching Thursday’s debate reacted more strongly than others when one candidate attacked the other, researchers found.

They had a strong positive response when Trump attacked challenger and former Vice President Joe Biden, and a strong negative response when Biden attacked Trump, said Paul Bolls, associate dean of the Murrow College of Communications at Washington State University.

Read the full report from Jim Camden here

The second debate, complete with voters realtime psychophysiological responses, can be found viewed in full below.