NeuroLynQ Studies Highlighted in NMSBA Neuromarketing Yearbook 2020

Two prominent studies utilizing Shimmer’s NeuroLynQ solution have been featured in the NMSBA Neuromarketing Yearbook for 2020.

Both studies employed the NeuroLynQ platform to measure emotional response from a large group of participants simultaneously, while being exposed to political and sporting content respectively.

Bellwether Citizens Response focused on the contentious issue of Brexit and seeked to understand which politicians generated the highest emotional arousal and how this correlated with their overall approval ranking among the audience.

NeuroSpot used NeuroLynQ to measure emotional reactions of fans during a Rugby League game. In particular they explored how team sponsorship impacts their brand association with fans.

Learn more about both studies and the conclusions formed here.

The full yearbook, which contains many more insights on the science of Neuromarketing and how this is applied in Business practice, can be ordered directly from the NMSBA, see here.