NeuroLynQ to be used in Super Bowl ad study

Shimmer’s NeuroLynQ solution will once again be used to monitor participants’ biometric responses to advertisements during the Super Bowl as they watch the game at a sports bar in New Jersey on February 13th. 30 participants will be monitored throughout the course of the game - 15 supporters of the NFC team and 15 supporters of the AFC team.

The real-time results of the two segments will be streamed live via Zoom - more details to come on this. Additionally, full analysis of the response to each advertisement will be available the day following the Super Bowl. We will provide the real-time link as the event gets closer, so please keep an eye out on our Twitter or newsletter. If you have any questions about this study or would like to learn more, please get in contact with us.