NeuroLynQ Study Featured in 2023 Neuromarketing Yearbook

A study undertaken by Shimmer Research and Harvard University, School of Public Health using Shimmer’s NeuroLynQ biometric platform has been featured in the NMSBA 2023 Neuromarketing Yearbook.

This study compares the ability of nature viewing in a live setting with nature depicted by historically important landscape paintings from the Hudson River School by artists including Frederic Church at the New Britain Museum of American Art in central Connecticut, USA. The goal of the study is to help understand whether people could derive similar benefits of stress-reduction and attention restoration from the proxy nature representation as from experiencing live nature in situ.

A total of 33 study participants were self-selected and agreed to wear the NeuroLynQ biometric sensor throughout the experiment to monitor their galvanic skin response (GSR) levels.

Full details and results on the study can be viewed here